AMZN vs BKNG
By Alex · Tickerpine
Amazon.com, Inc. vs Booking Holdings Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | AMZN | BKNG |
|---|---|---|
| Price | $248.00 | $155.83 |
| Market cap | $2.68T | $117.09B |
| P/E ratio | 20.0 | 17.3 |
| ROE | 30.56% | — |
| Profit margin | 17.44% | 25.53% |
| Revenue growth | 19.60% | 8.10% |
| Dividend yield | 0.00% | 1.08% |
| Beta | 1.46 | 1.13 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
AMZN vs BKNG in plain English
- AMZN is the bigger company — about 22.8× the market cap of BKNG.
- BKNG is cheaper on earnings (P/E 17.3 vs 20.0).
- AMZN is growing revenue faster (20% vs 8%).
- BKNG pays a dividend (1.08%) while the other effectively doesn't.
How would $1,000 have done in each?
AMZN return calculator
See what $1,000 in Amazon.com, Inc. would be worth today.
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.