SO stock forecast: what analysts expect
Wall Street analysts covering The Southern Company currently rate the stock a Hold on average, with a mean 12-month price target of $96.05 — +3.4% versus the last price of $92.89. Targets reflect analyst opinion, not a guarantee.
SO historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in SO.
SO annual returns by year
Congress trading in SO
16 members of Congress have disclosed trading SO — 25 purchases and 10 sales worth an estimated $624,002. Most recent disclosure: Dec 2, 2025.
See who in Congress traded SO →Insider activity in SO
SO's own executives and directors have made 0 open-market purchases ($0) and 6 sales ($842,258) in the last 90 days, per SEC Form 4 filings. Most recent: Oct 1, 2026.
| Oct 1, 2026 | Kim Matthew M. | Comptroller | Sell | $8,273 |
| Sep 3, 2026 | Sena Peter P III | Chairman,President & CEO, SNC | Sell | $377,925 |
| Sep 3, 2026 | Kim Matthew M. | Comptroller | Sell | $124,418 |
| Sep 1, 2026 | Kim Matthew M. | Comptroller | Sell | $8,845 |
| Aug 6, 2026 | Spainhour Sterling A Jr. | EVP & CLO | Sell | $313,369 |
About The Southern Company
The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
SO Key Statistics
SO in plain English
- P/E ratio (22.4) — how many dollars you pay for each $1 of SO's yearly profit. That's a fairly normal range.
- ROE (11.48%) — how efficiently the company turns shareholders' money into profit. This is a middling level.
- Profit margin (15.43%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend yield (3.27%) — the cash payout you'd earn per year as a % of the share price, on top of any price gains.
SO stock: frequently asked questions
What is The Southern Company's stock price today?
The Southern Company (SO) last traded at $92.89 on the NYSE. Over the past 52 weeks the stock has traded between $81.69 and $99.58.
Is SO stock a buy or a sell?
Wall Street analysts' consensus rating on SO is "Hold", with an average 12-month price target of $96.05 — about +3.4% versus the current price of $92.89. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in SO 10 years ago be worth today?
A $1,000 investment in The Southern Company made 10 years ago would be worth about $2,717 today (dividends reinvested) — a total return of 172%, or 10.5% per year.
Does SO pay a dividend?
Yes. The Southern Company currently pays a dividend yielding about 3.27% per year at today's share price.
What is SO's P/E ratio?
SO trades at a trailing price-to-earnings ratio of 22.4, and 18.9 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade SO stock?
Yes — 16 members of Congress have disclosed trades in SO under the STOCK Act, totaling 25 purchases and 10 sales worth an estimated $624,002.
What is The Southern Company's ticker symbol?
The Southern Company trades under the ticker symbol SO on the NYSE.
Compare SO with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.